In 2020 CraftAg partnered with SENECA Foods to utilize their advanced preservation technology. This lyophilization process is used throughout the agriculture industry to preserve fruits and vegetables at their peak ripeness before they are sent to supermarkets. Because of this, CraftAg is the largest company employing this new technology at scale in the hemp industry. We have named this process Otzi after Otzi the Iceman frozen in time 5,000 years ago. By processing in this manner, we freeze the flower in time right after harvest, resulting in the freshest version of the hemp to hit the market.